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(More customer reviews)In exploring what creates 'personal satisfaction' this little gem explores a broad range of drivers, from neurochemistry to the laws of econonomics.While its core theme is nailed down to 'novelty produces dopamine--the brain's fuel--that drives satisfaction', it artfully weaves interesting lessons about sex, money, and personal well-being along the way.And even when the author gets a little carried away describing the more technical aspects of neuroscience, it is over in a page or two. If you like a book that makes you think, as well as giving you something new to talk to your friends about, this one is dynamite.
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